At Leyu Limited, we believe in the power of design to make a difference. That’s why we were thrilled to partner with Huruma Aids Concern and Care (HACOCA) to refresh their logo. HACOCA, a champion for communities affected by HIV/AIDS, needed a visual identity that reflected their unwavering dedication and embodied their mission.
Fueling the Redesign with Purpose
HACOCA’s tireless work in providing care and support fueled our creative fire. We envisioned a logo that whispered hope, compassion, and a fighting spirit – a symbol of a brighter tomorrow. Colors played a key role, with vibrant blues and greens representing healing, growth, and the unifying power of solidarity.
A Circle of Strength and Hope
The redesigned logo takes center stage with a dynamic circle, symbolizing the strength found in community and inclusivity. Nestled within, a person reaches skyward, a powerful image of hope and empowerment. This figure embodies HACOCA’s unwavering commitment to uplifting those affected by HIV/AIDS. Clean, modern typography completes the picture, reflecting professionalism and a commitment to excellence.
Beyond the Logo: A Unified Brand Voice
Our collaboration with HACOCA didn’t stop at the logo. We crafted a comprehensive brand identity system, including guidelines, stationery, and promotional materials. From business cards and letterheads to social media graphics, every piece was meticulously designed to ensure a consistent and impactful brand experience. This unified voice allows HACOCA to amplify their message and reach a wider audience in the fight against HIV/AIDS.
This project wasn’t just about a logo redesign; it was about creating a visual language that captures the essence of HACOCA’s mission. It’s a symbol of hope, a call to action, and a powerful reminder that together, we can make a difference.
