At Leyu Limited, we believe design has the power to ignite change. That’s why we were honored to partner with Huruma Aids Concern and Care (HACOCA) to craft their visual identity. HACOCA, a champion for communities affected by HIV/AIDS, needed a visual language that mirrored their unwavering dedication and embodied their mission of hope and empowerment.
Fueling Creativity with Purpose
HACOCA’s tireless work in providing care and support fueled our creative fire. We envisioned a visual identity that whispered hope, compassion, and a fighting spirit – a symbol of a brighter tomorrow. Colors played a key role, with vibrant blues and greens representing healing, growth, and the unifying power of solidarity.
A Circle of Strength
The centerpiece of the redesigned identity is a dynamic circle, symbolizing the strength found in community and inclusivity. Nestled within, a person reaches skyward, a powerful image of hope and empowerment. This figure embodies HACOCA’s unwavering commitment to uplifting those affected by HIV/AIDS. Clean, modern typography completes the picture, reflecting professionalism and a commitment to excellence.
Beyond the Logo: A Cohesive Brand Voice
Our collaboration with HACOCA extended beyond the logo. We crafted a comprehensive brand identity system, including brand guidelines, stationery designs, and promotional materials. From business cards and letterheads to social media graphics, every piece was meticulously designed to ensure a consistent and impactful brand experience. This unified voice allows HACOCA to amplify their message and reach a wider audience in the fight against HIV/AIDS.
More Than Just a Design: A Partnership for Change
This project transcended logo creation; it was about crafting a visual language that captures the essence of HACOCA’s mission. It’s a symbol of hope, a call to action, and a powerful reminder that together, we can make a difference. Leyu Limited is proud to stand alongside HACOCA in their fight, wielding the power of design to illuminate their path and inspire positive change.
