Human-Interest Storytelling for Conservation – SCREAM Project by EAMCEF

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As part of the SCREAM Project led by the Eastern Arc Mountains Conservation Endowment Fund (EAMCEF), we were entrusted with implementing a comprehensive human-interest storytelling for conservation campaign to bring the stories of community transformation to light.

To achieve this, we traveled extensively across the Eastern Arc Mountains (EAMs), covering five key conservation regions in Tanzania: Kilimanjaro, Tanga, Dodoma, Iringa, and Morogoro. These landscapes, rich in biodiversity and ecological value, are also home to communities whose lives have been uplifted through sustainable livelihoods, forest protection, and ecosystem restoration supported by EAMCEF.

Our mission was to document these stories—giving voice to the people behind the conservation statistics. We captured emotional, relatable, and visually rich stories that highlighted the human dimension of environmental protection. Each narrative was carefully crafted to align with strategic communications goals and the values of human-interest storytelling for conservation.

Key Features Implemented:

Conducted extensive field visits across the five EAM regions (Kilimanjaro, Tanga, Dodoma, Iringa, and Morogoro).
Interviewed over 30 community members, local leaders, and implementing partners.
Wrote and edited powerful human-interest stories highlighting community impact.
Produced high-quality testimonial videos featuring beneficiaries and conservation champions.
Compiled and published a branded storybook documenting success stories from the SCREAM Project.
Captured diverse forms of content: written profiles, photo essays, and video interviews.
Applied principles of human-interest storytelling for conservation to maximize emotional connection and story resonance.
Collaborated closely with EAMCEF’s internal teams for story validation, design, and distribution.

Outcomes & Impact:

Delivered over 12 impactful human-interest stories that were published across platforms.
Produced and edited testimonial videos used in awareness campaigns and donor presentations.
Designed and published a printed book compiling transformation stories from the SCREAM Project.
Significantly boosted EAMCEF’s communications capacity and stakeholder engagement.
Created an evergreen story library for advocacy, policy, and fundraising efforts.
Successfully elevated community-driven conservation narratives in Kilimanjaro, Tanga, Dodoma, Iringa, and Morogoro.
Demonstrated the power of human-interest storytelling for conservation in connecting communities, nature, and sustainable development goals.

Want to Tell Impactful Stories?

If your organization wants to showcase real impact through authentic and emotional human-interest storytelling, we’re here to help. Contact us today to bring your beneficiaries’ voices to life through immersive writing, visuals, and storytelling products—just like we did for EAMCEF’s SCREAM Project.